For summer, Smith’s released the limited-edition Snag & Sauce flavour.
“It’s a classic Aussie flavour on a beloved Aussie chip, making it the perfect addition to a summer barbecue,” Smith’s Brand Manager Alison Silver said.
Smith’s said the launch would be amplified through radio, digital and a social campaign, complemented with in-store support.
The limited-edition release is available nationwide in select P&C stores in a 150g pack (RRP $3.29).
