BeanBoozled Minion Edition to launch

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Jelly Belly Candy Company is launching a special line of BeanBoozled Minion Edition jelly beans, featuring two unique flavour pairs.

The jelly beans are available in a variety of packages, including a 45g Flip Top Box, 54g bag and the 95g Spinner Tin with a spin wheel on the top.

This is the first licensed partnership for the BeanBoozled brand.

Illumination and Universal Pictures’ Despicable Me franchise is known for its “sweet and subversive” Minions. Jelly Belly says it captures the “mischievous nature” of Illumination’s Minions with a special selection of BeanBoozled flavours, including two new lookalike pairs.

Illumination’s Minions love bananas. That is why classic BeanBoozled favourite Pencil Shavings is back and paired with Ba-na-na in this special edition.

New to the weird and wild selections is a flavour inspired by Despicable Me character Dr Nefario and his most memorable gadget, the Fart Gun. In this edition, Jelly Belly pairs delicious Green Apple with deplorable Minion Fart.

Jelly Belly says consumers all over the world are taking the BeanBoozled Challenge. The line consists of ten pairs of identical-looking Jelly Belly jelly beans with very different flavours. One could be delicious while the lookalike is frightening, says Jelly Belly, but there’s only one way to find out.

Jelly Belly claims it dares “the bravest candy lovers, pop-culture enthusiasts and foodies” to try their luck with lookalike pairs of jelly-bean flavours. Each colour is either a delicious flavour or a wild one.

With more and more fan videos uploaded online every day, the company claims, the BeanBoozled Challenge is a “cultural phenomenon”.

BeanBoozled says its jelly beans are certified OU Kosher and free of gelatine, gluten, fat and dairy.