Bear Naked launches down under with new energy bars

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Venturing outside the US for the first time, the Bear Naked company has launched Bear Naked Real Nut Energy Bars in Australia. At 65g each, they are claimed to be “perfect for a bear-sized hunger that’s making your belly growl”.

Bear Naked says it is known for its humorous marketing style and “never-grizzly” attitude, with the brand claimed to have been a cult favourite in the US since 2002, offering a range of granolas and snack bars made with “big, delicious chunks of nature”. Each bar is said to contain 10g of protein and is “crafted with real, wholesome ingredients including peanuts, natural peanut butter, wholegrain oats and honey”.

Bear Naked Real Nut Energy Bars are available in Peanut Butter & Honey and Nutty Choc Chip. Twin packs retail for $4.99.

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