Caltex and Woolworths launch new loyalty partnership

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Caltex and Woolworths have launched an expanded loyalty partnership to “help deliver more value and savings to Australian consumers”.

The new partnership will allow Woolworths Rewards’ 11.2 million members to earn Woolworths Points on fuel and in-store purchases at more than 680 newly participating Caltex locations across Australia. These stores join an existing network of 538 Caltex Woolworths Petrol sites where Rewards members are already earning points.

In addition, members who spend $30 or more at Woolworths Supermarkets can redeem their 4c-per-litre discount on fuel at 125 new Caltex-branded locations. These stores join an existing network of 104 Caltex sites already accepting Woolworths’ fuel-discount offer.

Making life easier for customers

Executive General Manager of Caltex’s Convenience Retail division Richard Pearson says everything Caltex does is to “make customers’ lives a little easier”.

“We’re absolutely committed to bringing the best value for our customers and this new partnership with Woolworths Rewards will help them save money,” Mr Pearson said.

“We want to give our customers rewards every time they fill up, so I’m pleased this will help them unlock savings on grocery and other purchases. We are also excited that the scale of the Caltex network will make it more convenient for Woolworths Rewards members to access discounts on fuel prices at our stores.”

Greater value on everyday purchases

Woolworths Director of Loyalty Ingrid Maes says it will now be easier for Rewards members to grow their points balance even faster.

“At Woolworths we’re always looking for ways to provide our Rewards members with greater value on their everyday purchases,” she said.

“With over 680 new Caltex locations, it will now be easier for Rewards members to grow their points balance even faster. Rewards members will earn one point for every $1 spent on fuel and in-store purchases, and can use their points to get money off their shop at Woolworths Supermarkets, BWS and Big W, or convert them to Qantas Points.

“Additionally, Woolworths customers will also have more convenient locations to access the popular 4c-per-litre fuel discount. This expanded partnership is a win for customers looking to obtain even greater value from their Woolworths shop.”

Woolworths and Caltex are also working together to co-create and roll out a co-branded market-leading convenience offering at select locations in 2019.