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Category: Marketing Mix

Intimacy campaign for Skyn Condoms

eNewsletter Convenience World Editor -
Ansell, makers of Skyn Condoms, has launched a global marketing campaign celebrating intimacy. The campaign calls for couples from all over the globe to enter a competition for an all-expenses paid trip to...

Name change for Frucor Beverages

eNewsletter Convenience World Editor -
Frucor Beverages Australia, which has been a subsidiary of Suntory Beverage & Food Ltd since 2009, will now be known as Frucor Suntory. Frucor Suntory Group CEO Jonathan Moss says the decision to...

Coca-Cola rethinks sugar-free range

eNewsletter Convenience World Editor -
Coca-Cola No Sugar – created after more than five years of research, recipe mixing and flavour trials – will become a new permanent member of the Coca-Cola family. The drink has been designed...

KitKat goes modern with new creative campaign

eNewsletter Convenience World Editor -
KitKat has replaced the long-running ‘Have a break, have a KitKat’ campaign with a modernised series created by the J Walter Thompson Sydney (JWTS) agency. “By taking on the clutter of modern-day life,...

New lines and campaign for Lift

Convenience World Magazine Convenience World Editor -
Lift Hard Hitting Lemon has expanded its range from can and PET bottles to include a premium glass bottle and post-mix, while also launching the latest phase of its marketing campaign. The beverage...

Slurpee campaign wins international Shorty Award

eNewsletter Convenience World Editor -
Slurpee’s ‘Thrills, no spills’ social-media campaign won the food and beverage category in the international Shorty Awards in New York last week, beating social-media campaigns from food and beverage brands across the...

New Maxibon campaign launched

eNewsletter Convenience World Editor -
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends. The campaign starts from early April and consists of nationwide outdoor...

Four’N Twenty celebrates its 70th year

eNewsletter Convenience Editor -
Iconic meat-pie brand Four’N Twenty will mark its 70th anniversary this year and is celebrating positive sales data. Roy Morgan Research’s latest findings show the number of Australian consumers aged 14 and older...
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