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Category: Marketing Mix

Powerade begins Olympic campaign

eNewsletter Convenience Editor -
Powerade will leverage its association with the Olympic Games – having been launched at the 1992 Barcelona event – into a multi-million-dollar marketing campaign in the lead-up to Rio 2016. Australian Olympian and...

Fiji Water launches new-look bottle

eNewsletter Convenience Editor -
For the first time in 10 years, premium bottle water brand Fiji Water has changed the look of its iconic bottle. The new look includes two new back labels that highlight Fiji Water’s...

Red Bull’s ‘all work, all play’ campaign

eNewsletter Convenience Editor -
Red Bull has launched a new campaign to get consumers clocking off work on time. The energy drink brand says the campaign is aimed at helping people power through their work day and...

Shazam brings interactivity to KitKat packaging

eNewsletter Convenience Editor -
An innovative new partnership between Shazam and Nestlé sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team is on the search for people to join...

Go Natural nuts bar given healthy rating

eNewsletter Convenience Editor -
Nut Delight, the flagship snack bar of Go Natural, has achieved a Health Star Rating of 4.5. Go Natural says Nut Delight boasts more than 60 health claims under the new food-labelling regulations....

Red Bull calls on Australia’s best DJs

eNewsletter Convenience Editor -
Red Bull Thre3style brings together the world’s best and most creative DJs in order to find one reigning champion. It all starts with regional competitions ahead of the Red Bull Thre3style World...

Frozen drinks a hit with the young

eNewsletter Convenience Editor -
Icy beverages such as Slurpees and Slushies are among the few cold beverages to have gained popularity in the last couple of years, according to the latest findings from Roy Morgan Research. Between...

Campaign invites Aussie consumers to ‘Say it with Pepsi’

eNewsletter Convenience Editor -
Pepsi continues its campaign to spark conversations and action around the world with today’s truly global language – emojis. The global ‘Say it with Pepsi’ effort launched in Australia in February, following its...
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