Category: On the Shelf

Yowie back on shelves thanks to The Distributors

The Yowie milk-chocolate treat has returned to Australian store shelves after a 12-year absence, with a new recipe. Nut free and gluten free with no GMO, palm oil, trans fat or high-fructose...

M&M’s launches block-chocolate range

Australia is the first market in the world to experience the new range, which combines M&M's with smooth milk chocolate. Available in Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry varieties, the range...

Gatorade launches enhanced water

Gatorade is moving into the functional-water category with the launch of G Active – a flavoured electrolyte-water with no sugar. Gatorade Marketing Manager Jamie Bruce says G Active has been designed to address...

Doritos turn blue for Guardians film sequel

A blue Doritos Supernova has been launched to coincide with the movie premiere of Guardians of the Galaxy 2 on April 25. “With Doritos Supernova, we wanted to create true innovation in the chips aisle...

Ocean Spray appoints new Category Business Development Manager

Ocean Spray International Services says David Wingate will bring his multi-market experience and leadership to expand the Ocean Spray brand into new channels, such as P&C. Mr Wingate has experience in the UK...

Four’N Twenty launches Chilli Beef Pie

Four’N Twenty has launched its new Chilli Beef Pie with a marketing tagline of ‘Can you handle the heat?’ Four’N Twenty Marketing Manager Mario Matchado says the new Chilli Beef Pie was developed...

Smith’s brings back Tomato Ketchup and Cheese

Smith’s has re-released two well-known chip flavours for a limited time – Heinz Tomato Ketchup and Smith’s Bega Cheese. “Our comebacks campaign was born from the fact that we are always getting requests...

Pepsi Max launches vanilla flavour

PepsiCo has introduced a new vanilla flavour to its Pepsi Max range and it is now available in supermarkets and other retailers. “Pepsi Max Vanilla represents our ambition to deliver flavour experiences without...
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