Coffee Please enters the route trade

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Coffee Please is a new coffee brand exclusive to The Distributors, which says it offers a superior coffee opportunity to the route market.

The Distributors says the brand’s premium-roast blend is from beans imported from Papua New Guinea, Kenya and India, and roasted and packed on the Gold Coast.

Coffee Please Signature Blend is promoted as being smooth and full-bodied with a rich chocolate profile, honey and caramel highlights and a gentle stone-fruit acidity.

According to the latest AACS State of the Industry Report, hot drinks were the stand-out driver in the growth of the ready-to-drink category, bolstered by retailer investment in in-store coffee machines.

“While convenience and speed of service are paramount, Coffee Please aims to enhance the experience with a premium coffee blend,” The Distributors National Customer and Supplier Manager Ben Langstaff said.

“We have carefully selected a blend which delivers the best result for on-the-go coffee seekers as we know Australian coffee consumers take their coffee seriously.”

Coffee Please is available in 1kg bags from the warehouses of The Distributors, with retailers able to sample the blend.