UK retailer Waitrose has opened a new small-format shop in Dubai as it continues its partnership with Fine Fare Food Market (FFFM).
The store is Waitrose’s fourth shop in Dubai and its ninth in the United Arab Emirates, including five in Abu Dhabi – three of which are also convenience stores.
The 455sqm shop forms part of the new Dar Wasl shopping centre in a busy residential area and is designed to offer top-up shopping for expats and Emirati customers.
The store offers a wide range of Waitrose products, fresh fruit and vegetables, fresh meat, bakery, delicatessen, frozen and non-food lines. Some products from the ‘essential Waitrose’ and ‘Waitrose 1’ ranges are available, including fresh British milk, cheese, yoghurt, pasta, pasta sauces and confectionery.
The shop has created 15 jobs and FFFM will run its daily operation, supported by Waitrose in the UK, with a focus on delivering high levels of customer service and quality food.
Waitrose Head of B2B Growth & Development Barry Delehanty says the retailer is attracting ever-increasing demand for Waitrose products from global audiences, “either from British people who have moved abroad, or from those who have heard about our great products”.
“Our quality and provenance really appeals to the international market and we’re proud that our brand continues to retain the trust of customers wherever they are in the world,” he added.
Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 66 convenience branches, and another 27 shops at Welcome Break locations. Waitrose also exports products to 53 countries and has seven shops that operate under licence in the Middle East.