Ansell, makers of Skyn Condoms, has launched a global marketing campaign celebrating intimacy.
The campaign calls for couples from all over the globe to enter a competition for an all-expenses paid trip to critique the nation’s top “intimacy locations”. According to Ansell, Skyn condom and lubricant sales have boomed already as a result of the campaign and are expected to continue to grow as competition activities based on the promotion continue this month.
“The Skyn campaign kicked off in June with a Pop-Up Intimacy Bar at QV Square, Melbourne,” Ansell Sexual Wellness Global Business President and General Manager Jeyan Heper said. “All Skyn condom and lubricant products nationally are specially marked with gold competition stickers to attract consumers and drive entries. We’re expecting sales to spike even more with recruitment efforts continuing throughout July and August prompting local couples to enter the competition.”
The US, Brazil, Poland, Italy and France are taking part in the campaign. Ansell claims that two Australian couples will be selected as travel ambassadors to undertake a 10-day, nationwide search for the country’s best locations to “get it on”.
Ansell will publish insights from the competition winners later this year in Skyn’s ‘Intimacy Guide’.
Retailers are being encouraged to speak with Ansell representatives to receive point-of-sale material to support the campaign.