Jelly Belly unveils all-new Harry Potter-licensed lollies

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Jelly Belly has newly expanded and redesigned its Harry Potter-inspired collection in partnership with Warner Bros.

The revamped range includes new chocolate and gummi confections inspired by the world’s most famous wizard. There are also new Chocolate Frog collectible cards and a wild new Bertie Bott’s Every-Flavour Beans Gift Box.

Jelly Belly says it’s designed the seven new series-inspired chocolate and gummi sweets “with Harry Potter enthusiasts in mind”.

Earwax flavour?

What’s more, says the company, the new Bertie Bott’s Every-Flavour Beans Gift Box offers fans of all ages some eyebrow-raising jelly bean flavours, such as Black Pepper and Earwax.

And for the lucky ones, there are collectible stickers and trading cards in select packages of chocolates, gummies and Jelly Belly beans.

Confections in this line now include:

  • NEW Chocolate Wands
  • NEW Chocolate House Crests
  • NEW Chocolate Creatures
  • NEW Gummi Creatures
  • Bertie Bott’s Every Flavour Beans
  • Chocolate Frogs
  • Jelly Slugs.

Still making magic

Jelly Belly Candy Company was founded in 1898 and began making Jelly Belly jelly beans in 1976. Today, Jelly Belly products are sold all over the world. The company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family.