A new technology being developed in the US will allow people to make purchases on the move and interact with destinations in real time.
Mastercard is building a digital-payment technology that will offer the convenience of buying from a car dashboard, while HERE Technologies is working on new mapping technology to facilitate the next generation of connected vehicle services.
The announcement of this initiative complements the work Mastercard has undertaken over the past five years, teaming up with car manufacturers, travel companies, mass-transit agencies and other mobility providers to enable better, more connected experiences for people travelling to and within global cities.
“With more users than ever moving between different places and devices, enterprises need to work more closely together to curate experiences that put people, not things, at the centre,” Mastercard Executive Vice President Enterprise Partnerships Hany Fam said.
“By combining our expertise and our reach, Mastercard and HERE Technologies have the opportunity to empower mobile lifestyles in the most secure, informed and inclusive way.”
Under the agreement, HERE will also join City Possible, an initiative to foster new forms of collaboration between the private and the public sector for more inclusive and more sustainable urban development. HERE Technologies is backed by Audi, BMW, Daimler, Intel and Pioneer, with Bosch and Continental also poised to become shareholders in 2018.