Skyn’s new way to ‘save intimacy’

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Skyn has announced a new global marketing campaign, Save Intimacy, which it says is about celebrating technology that brings people together.

The campaign rolls out with a brand film that transports audiences to a future in which a universal dependence on smartphones, VR and technological innovations threatens fundamental human connections.

Save Intimacy also introduces Skyn’s Skynfeel technology, described as an ultra-soft and thin, non-latex material for condoms.

“Our aim was to strengthen Skyn’s brand territory by putting sexuality at the heart of both the social and sensual discussion,” Skyn Head of Strategic Planning – Global Marketing Marta Toth said. “We needed to shift away from a functional speech to speak to a target that didn’t want to choose between safe sex and great sex.”

The Save Intimacy campaign follows Skyn’s Places of Intimacy campaign, a nine-month, multimillion-dollar global PR and marketing campaign celebrating all things intimate. Thousands of couples Australia-wide and in the US, Brazil, Poland, Italy and France entered the Places of Intimacy competition through an intimacy compatibility test to win all-expenses paid trips to rate the best places to get intimate.

Insights from the trip featured in Skyn’s first ‘Intimacy Guide’, highlighting some of the world’s best locations to ‘get it on’ and generating viral coverage across digital media that reached more than 90 million consumers worldwide.