SPAR Netherlands expands SPAR Express portfolio

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SPAR Netherlands says it has enjoyed “staggering” growth in store numbers and sales since partnering with forecourt operator, EG Group.

The convenience operator is converting all 130 stores at Texaco forecourts in the country to the SPAR Express format. SPAR has now applied the brand to the 75th forecourt store at a filling station in Broerdijk, north Netherlands.

By growing in the forecourt retail sector, SPAR Netherlands says, it’s offering “the best combination of convenient, neighbourhood retailing”.

SPAR Netherlands claims it tailors the product assortment to each individual site. It takes into account the target customer group and the location of each store, the company says.

“The offering caters to both customers on the go as well as to the local community with stores closer to local neighbourhoods providing a broader range of items for everyday shopping needs,” SPAR Netherlands said in a statement.

The company adds that it’s “well on track” to reaching its milestone of converting 130 forecourt stores to the SPAR Express format.

It says it will rebrand the remaining 55 stores at Texaco forecourt locations in the coming months.