Tag Archives: beverages

New partnership to shake up Aussie drinks industry

GS1 Australia and the Drinks Association have announced a new strategic partnership. The partnership will drive industry-standards development and adoption to improve business and supply-chain efficiency in the drinks industry. “We’re delighted to be working with the Drinks Association for the benefit of members, many of whom have membership in …

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Coca-Cola Amatil and Hungry Jack’s extend partnership

Coca-Cola Amatil and Hungry Jack’s have extended their partnership until 2030, the companies have said. Coca-Cola Amatil’s Managing Director of Australian Beverages Peter West (right in picture) joined Hungry Jack’s Chair Jack Cowin (left) in making the announcement. “Together, we’ve served Hungry Jack’s customers the food and drinks they love …

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World Cup partner Powerade launches campaign

With the 2018 FIFA World Cup finals set to kick off next month, official partner Powerade has launched its ‘Always forward’ campaign. The campaign launch features a national television commercial announcing the partnership. The TVC, aimed at leveraging World Cup excitement and delivering customer growth opportunities, portrays the evolution of …

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