YouTube has been ranked as the top brand in YouthInsight’s ‘Australia’s Top 100 Youth Brands Report 2023’. The platform was also named the leading entertainment brand of Australian youth.
YouTube’s number-one ranking was attributed...
Customology has released ‘The Unspoken Customer’, a report that offers new insights into the psyche of silent consumers, the shoppers who do not post reviews online, provide feedback or participate in brand...
Product of the Year has officially commenced its search for the 2023 winners. Now in its 14th year in Australia, brands are invited to enter their products for the chance to take...
A recent study reveals QR codes are an effective way to deeply connect brands with consumers.
According to the study from out-of-home (OOH) media company Shopper Media, 8-in-10 of the consumers surveyed have...
Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available.
This comes from Emarsys research which surveyed consumers on what influences...
If 2021 is the year of ‘the switch’, then it’s safe to say these shoppers ‘ain’t loyal’.
Founder and director of Fifth Dimension Lyndall Spooner, believes consumers will walk away from known brands...
Mintel has released seven trends that are set to impact global consumer markets in 2021.
“As experts in what consumers want and why, Mintel is uniquely suited to predict the future of consumer...
(Feature image: new packaging from Livwell)
As the market changes, so will brands and their strategies, including package designs.
Brands that are established household names tend to go through a major brand overhaul every...
