Tag: Frucor Suntory

Suntory Oceania appoints licensed sales director to drive new $3B multi-beverage partnership

Following the recent announcement of Suntory Oceania, a new $3 billion multi-beverage partnership between Beam Suntory and Frucor Suntory, the group has appointed Gordon Treanor as Licensed Sales Director for Australia. Mr Treanor...

Suntory Oceania reveals plans for new state of the art facility in Queensland

Suntory Oceania, the partnership between Beam Suntory and Frucor Suntory, has announced that Australia’s “number one” energy drink, V Energy, and favourite alcohol ready to drink (RTD) beverage Suntory -196 will be...

Suntory BOSS Coffee launches Rainbow Mountain Blend

Frucor Suntory is broadening its range of ready to drink coffee in Australia and New Zealand with the introduction of the popular Suntory BOSS Coffee Rainbow Mountain Blend. The new addition is...

Frucor Suntory appoints new Chief Supply Chain Officer

Frucor Suntory Oceania has announced the appointment of Ian Roberts as Chief Supply Chain Officer. With an extensive background in end-to-end FMCG operations, Mr Roberts brings a wealth of experience to his new...

Maximus introduces its first sugar-free option

Maximus says it’s “revolutionising the game” with the launch of Zero, its first zero sugar option in its best-seller, Blue. According to the Frucor Suntory brand, Maximus Zero “shatters” the myth that zero...

V Green gets its first ‘taste lift’ in 26 years

Frucor Suntory has announced that for the first time in 26 years, its iconic energy drink V Green is getting a taste lift. Available now in Australia, the enhanced flavour and refreshed...

Frucor boosts sales and productivity with new platform

Frucor Suntory has implemented SAP’s Business Technology Platform (BTP), said to be boosting organisational productivity and driving an increase in sales revenue. Until recently, Frucor’s 200-plus field sales workforce was using a legacy...

New Suntory Oceania multi-beverage partnership

Beam Suntory and Frucor Suntory announce Suntory Oceania, a new AU$3B multi-beverage partnership across the premium spirits and non-alcohol segments in both Australia and New Zealand. Under the Suntory Oceania umbrella, Beam Suntory...
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