New findings from ShopFully and Nielsen reveal changed consumer behaviour to cut costs at the checkout.
The commissioned study into Australian consumers’ path to purchase highlights shoppers are under financial pressure, with three...
The Product of the Year winners for 2023 have been announced, revealing Aussies are opting for low-cost brands as many continue to feel the pinch of rising cost of living.
Over 5000 Australian...
New research from ShopFully and Nielsen ‘Understanding the Role of Catalogues, Omni Channel Experience & Proximity Marketing in Consumer Path to Purchase’ reveals budget-conscious consumers are planning their trips online before hitting...
Does your beverage offering spark joy? If not, it might be time to declutter your fridges. You don’t need to go all Marie Kondo on your store, but it’s worth evaluating whether...
Over 5000 Australian shoppers have had their say for their favourite supermarket and everyday products in the annual Product of the Year Awards (POY) for 2022.
The “world’s largest consumer-based awards program”...
Now in its 13th year in Australia, brands are being invited to enter their best and most innovative products into Product of the Year, the “world’s largest consumer voted awards program,” to...
A beverage, like many other products today, must tick a number of boxes to be considered ‘better’.
A major consideration is the health aspect. Recent Australian research published in the journal Nutrients found...
Manufacturers are missing out on more than $50 million in revenue by not stating protein content on their packaging.
According to Nielsen data, sales of products that list protein content have leapt 22.3...
