Tag: Peter’s

Drumstick inspires Aussies to clean up

Peters Drumstick has teamed up with Clean Up Australia and chef Andy Allen to inspire Australians to clean up their own backyard. Drumstick’s ‘Let’s Clean Up Our Backyard’ initiative is headlined by Mr...

Frosty Fruits introduces a sorbet product

Frosty Fruits has welcomed a new addition to its range, the Frosty Fruits Fruit Stack. Launching this month, the new product is the brand’s first sorbet stick, “igniting the palette with an unforgettable...

Krispy Kreme’s Maxibon doughnut returns

Krispy Kreme and Peters Ice Cream have brought back what is promoted as their “most epic collaboration ever”, the Maxibon Doughnut. “If you weren’t lucky enough to get your hands on one back...

Coles kicks off annual MND fight

Coles says it’s going “all in” to support FightMND’s annual Big Freeze campaign, with more ways available than ever to help raise vital funds for motor neurone disease (MND) research and treatments. The...

Drumstick cleans up

To celebrate 60 years, Peter’s Drumstick has partnered with Clean Up Australia with the aim to help protect summer moments in our beautiful Australian landscapes for the next 60 years and beyond....

Peters appraises ice cream in the Covid era

The ice cream category has “really had to ride the ebbs and flows of Covid” in P&C, says Peters Ice Cream Category Manager Convenience and Speciality Parita Parekh. “The start of 2021 saw...

Brekkie-inspired Maxibon

Maxibon is launching what is promoted as the brand’s “most exciting innovation to date”, Maxibon Waffle On. Revamping the Maxibon “we love and debate”, Waffle On is inspired by a breakfast “favourite”. The...

Oreo Stick Sandwiches hit Aussie freezers

Peters, Cadbury and Oreo have come together to create the Oreo Stick Sandwich. The new product is described as “your favourite cookie sandwich now frozen on a sticky-finger-free stick and fully dunked...
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