Tag Archives: summer

Pump offers new electrolyte water to Australian

A variety of Pump water containing electrolytes from coconut water and natural lime water hit shelves this week. Coca-Cola Amatil (CCA), owner of sports-water brand Pump, says Pump+ natural electrolytes water is crafted with “active and health-conscious Australians” in mind, with low kilojoules and zero preservatives. To help market the …

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Coca-Cola launches limited-edition Raspberry flavour for Australian summer

The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month. Targeting the young adult and teen market, the fun and refreshing new flavour comes to Australia one month after …

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Pepsi Max summer campaign to ‘Max Your Summer’

Pepsi Max has announced the launch of its ‘Max Your Summer’ campaign with a TV advertisement kick starting a multimillion dollar, multi-channel, integrated marketing campaign to coincide with new product packaging. The campaign will be rolled out over the next three months, and aims to encourage people to avoid letting …

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Cancer Council’s updated sunscreen range for summer

Cancer Council Australia has reinvigorated its line of sunscreen products ahead of summer 2016. The Ultra SPF 50+ range has been reformulated with a new ingredient, mineral silica. The formula is promoted as leaving a clean, dry-touch feeling on the skin while offering broad-spectrum, extra-UBA/UVB protection and four hours’ water …

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